The reason that so many (big) companies heavily invest in SEO is the high impact that it can have when done right. To give you an idea, Google, the most-used search engine got around 8.3 billion searches per day in 2024. So if you have a website, you want to make sure to show up in Google and other search platforms.
Broken Links
It gives Google a clear indication of what your content is about and also helps to increase relevance when users are searching for your keyword. Regularly publishing high-quality new content is one of the most surefire ways to improve your search engine ranking. Kushal Desai, Content Marketing Executive at Growfusely, says “The top-ranking factor that has been consistent in the last many algorithm updates is quality content. If the content you’re putting onto your site isn’t useful or relevant to your visitors, search engines know. Well, conversion rates generally aren’t the most significant metric businesses track–not every website visitor will inevitably buy a product.
Most Important SEO Ranking Factors
This means Google can interpret the context, meaning, and relationships between words to better match search queries with relevant results. Indexed pages are pages that have been added to the search engine’s database of possible search results. And rankings fluctuate as Google constantly strives to display the best results. So does that mean you should give out tons of outbound links to boost your authority? You can do a competitive analysis of the top 10 results in the SERP to see how you can make your content even better! Then you can fully optimize your content by making it an improvement over the current search results.
- It is also important to note that not all of the below are strictly ranking signals.
- Quality raters are used to judge whether algorithm changes make search results better for people.
- A high keyword difficulty indicates many sites are targeting that keyword, making it harder for you to rank favorably.
By optimizing your content for one specific keyword, you tell the search engines what the page is about and what it should rank for. Now, let’s look at how to help improve SEO rankings by optimizing your online presence to appeal to 12 important SEO ranking factors. Getting your content to rank at the top of relevant results requires a thoughtful SEO strategy.
It’s focused on satisfying user intent rather than just targeting keywords. High-quality content prioritizes expertise, depth, credibility, and strong presentation over trying to manipulate rankings. With Google ranking factors 2025 becoming more sophisticated, websites prioritizing E-A-T will see improved rankings and trustworthiness. Many marketers believe that backlinks are one of the most powerful SEO ranking factors. But Google’s Gary Illyes said that links aren’t as important as people think.
Your website’s architecture is important from a crawling and indexing perspective. A simple structure, without too many subdirectories, can aid Google crawlers in indexing your website and its pages. You should start by picking a WordPress theme that is mobile responsive. To easily check your website loading speed in WordPress, you can use the MonsterInsights Site Speed report.
Earning quality backlinks through valuable content creation and ethical practices is an important strategy for any site looking to improve its SEO performance. Backlinks are one of the most powerful ranking signals and continue to be a top-ranking factor in 2025. When high-authority websites link back to your site, it signals to Google that your content is valuable and trustworthy. For example, speaking at events, doing interviews, and blogging for other websites. These activities give BHS Links you the opportunity to showcase your expertise and reach new people. In that case, it’s important that you focus on the experience that people have with your shop.